Popular Articles & Videos
Why Customer Identity Graphs are so Important
It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]
DAC’s Measurement Definitions ‘Cheat Sheet’
Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]
DAC Video: Telling Your Data Stories
How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.
DAC Video: Establishing Customer Identity
Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.
DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper
Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, discusses Dr. Pepper’s ever-evolving analytics program.
DAC Video: Combining Attribution with Context at Cotton Inc.
Study your results, but then put those results in context of your goals to avoid making mistakes.
DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’
Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.
DAC Video Case Study: Analytics in the IoT Era
How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).
DAC Video: Picking Your Measurement Partners
The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.
DAC Video Case Study: Schneider Electric
Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.
DAC Video: Generating True Insights from Analytics
Linda Fournier (Cancer Treatment Centers of America), Kim Kitchings (Cotton Inc.), Tony Wells (Schneider Electric) and Jim Trebilcock (Dr. Pepper Snapple) discuss how they derive true insights from their marketing analytics.
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