Popular Articles & Videos
How a True Analytics Culture Drives Exceptional Results
Today’s advanced marketing measurement tools and technologies are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]
Leading Brands Earn 2018 Honors for Analytics Excellence
Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]
Best Practices for Creating a True Analytics Culture
The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here. Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and there is increasingly […]
Secrets to Attracting Top Analytics Talent in a Hot Market
Rhea Trupe, a Sr. Global recruiting Lead for global executive recruitment firm JBCconnect, is one of the few executive recruiters specializing exclusively in data science and analytics roles, for marketing and other organizations. In the era of data-driven everything, the need for marketing and business analytics professionals has never been greater. Annual demand for data […]
DAC Video: It’s All About Growth
Measurement is all about growth; making better decisions to enhance growth. Data-driven marketing is ushering in a new period of tremendous growth, and the potential is massive. The means to make this happen is in our hands, says Bob Liodice, CEO of the ANA. “We just haven’t pursued it aggressively.” Intros video, Bob describes a […]
DAC Video: Creating a Common Measurement Currency
The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen.
DAC Video: Marketing’s ‘Measurement Mandate’
The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]
A Culture of Analytics Greatly Amplifies Marketing Impact
Today’s advanced marketing measurement tools and technologies can be game changers. But they only take an organization part way to the kinds of eye-catching performance improvements that are ultimately possible. The catalyst needed to go the distance comes down to one word: Culture That’s a key takeaway from groundbreaking new research by Forrester, commissioned by […]
The ANA Data Analytics Center
Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.
Hidden Opportunities in the Age of GDPR
The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]
Recent Comments