Archive for November, 2017

4 Rules for Measuring Customer Engagement

4 Rules for Measuring Customer Engagement

. November 6, 2017 . 0 Comments

Marketers love to use customer engagement as a key metric. These days, nearly everyone sees it as a critical measure of customer value and brand strength. But while there’s widespread agreement that engagement should be measured (who doesn’t want to know how well customers are receiving your message and interacting with your brand?), agreement about […]

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