Archive for November, 2018

How IBM is Reinventing Marketing with an Agile Approach

How IBM is Reinventing Marketing with an Agile Approach

. November 29, 2018 . 0 Comments

“We are going to be the number one company on the planet to bring Agile as a discipline to marketing.” Strong words from Michelle Peluso, CMO of IBM. Listen in as Michelle tells DAC Executive Editor Daniel Kehrer how IBM is going about doing just that. Also see these DAC videos from our interview with […]

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Adding Agile to Your Marketing

Adding Agile to Your Marketing

. November 29, 2018 . 0 Comments

The Agile methodology has worked wonders for software development and an increasingly wide range of other processes. Why not for marketing, too? IBM is one major brand leading the way in applying Agile to marketing, with exceptional results — especially considering that IBM’s marketing team is over 5,000 strong, worldwide. DAC talked with Michelle Peluso, […]

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Using AI to Augment Marketing Measurement at IBM

Using AI to Augment Marketing Measurement at IBM

. November 28, 2018 . 0 Comments

“One topic I’m incredibly passionate about is measurement,” says Michelle Peluso, CMO of IBM. “And what’s exciting in terms of our profession now is that we have more ways than ever to measure and understand the impact of every dollar we spend.” The DAC sat down recently with Michelle to explore some of IBM’s pioneering […]

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How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. November 10, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

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Leading Brands Earn 2018 Honors for Analytics Excellence

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018 . 0 Comments

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

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Best Practices for Creating a True Analytics Culture

Best Practices for Creating a True Analytics Culture

. November 9, 2018 . 0 Comments

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

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