Archive for August, 2019

Measuring What’s Important At Cisco

Measuring What’s Important At Cisco

. August 28, 2019

When Cisco starting its marketing measurement program, it found that different teams were measuring things that they COULD measure, and that made them look good, rather than what they SHOULD measure. To change this, the analytics team created a specific metric they called “engagement” which consists of data on all of the different interactions with […]

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