Archive for October, 2019

How Brands Use Location to Understand Customers

How Brands Use Location to Understand Customers

. October 20, 2019

We are able to look at the places people go. Customers are describing by virtue of their locations what their day looks like, what they looking for, what they need. Listen in as Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare explains how this helps the company to find customers and target audience. […]

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2019 Genius Award Winners Include Two Non-Profits

2019 Genius Award Winners Include Two Non-Profits

. October 4, 2019

For the first time in its seven-year history, the ANA Genius Awards, presented in partnership with Neustar, has two category winners from the non-profit sector. Winners in all four Genius Awards categories were announced October 4 at the ANA Masters of Marketing Conference in Orlando, FL. Pittsburgh Cultural Trust was recognized in the Data and […]

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