About DAC

The ANA Data Analytics Center (DAC) – from the Association of National Advertisers, connected by Neustar – is the preeminent gateway to thought leadership, education and recognition in marketing measurement, data and analytics.

DAC includes these main components:

DAC Website: “Content Central” for the ANA Data Analytics Center. A go-to resource for articles, videos, case studies, CMO briefing papers, research, survey results, best practices and other content that fosters greater understanding of marketing measurement, data and analytics from the marketer practitioner’s perspective.


DAC Learning Lab: Training and education workshops, roundtables and webinars on marketing data, measurement and analytics. Learning Lab tracks include both Foundational and Advanced content. Attendees gain fluency in areas such as the attributes of quality data and how to conduct and apply key marketing and media measurements.

DAC Index: A self-assessment tool for benchmarking a company’s marketing analytics maturity against industry best practices and standards. The DAC Index helps companies develop greater understanding and proficiency in marketing measurement, data and analytics. With the DAC Index scoring system, companies will discover where they stand and how to improve.

ANA Genius Awards: The Genius Awards program recognizes outstanding work in marketing analytics by brands. The awards showcase the companies and individuals leading the way in categories such as Analytics Impact, Innovation, Adoption and Science. Past winners and finalists include Dell, Hilton, Turner, IBM, TD Ameritrade, Hallmark, PepsiCo, SAP and Neiman Marcus. Visit the Genius Awards website for details.

DAC Leadership

Daniel Kehrer is Executive Director of the ANA Data Analytics Center. He is the Founder of BizBest Media Corp. and previously was head of marketing at MarketShare LLC (now Neustar-MarketShare), an advanced marketing analytics technology platform. He has 20+ years leadership experience in marketing, analytics and media with technology, Internet, IoT, media, Big Data and SaaS startups and high-growth companies. He is a former business and financial  journalist whose byline has appeared in numerous major media, author of seven business-related books published by New York Times Books, Simon & Schuster, Random House and others, and earned an MBA from UCLA Anderson, one of the world’s top rated MBA programs. As a contributor to DAC, Forbes and other sites and publications, he writes about the latest ideas and trends in marketing measurement, data and analytics for brand marketers.

Becoming a DAC content contributor

For information on becoming an expert contributor to the ANA DAC website or DAC Learning Lab please send an email to editor@anaace.com  Visit the “Write for DAC” page for details on DAC editorial standards.

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,000 companies with 15,000 brands that collectively spend or support more than $250 billion in marketing and advertising annually. The membership is comprised of more than 750 client-side marketers and 300 associate members, which include leading agencies, law firms, suppliers, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit Advertising Educational Foundation (AEF), an ANA subsidiary, which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data.