The ANA Data Analytics Center (DAC) – from the Association of National Advertisers, connected by Neustar – is the preeminent gateway to thought leadership, education and recognition in marketing measurement, data and analytics.

DAC includes these main components:

DAC Website: “Content Central” for the ANA Data Analytics Center. A go-to resource for articles, videos, case studies, CMO briefing papers, research, survey results, best practices and other content that fosters greater understanding of marketing measurement, data and analytics from the marketer practitioner’s perspective.

DAC Learning LabTraining and education workshops, roundtables and webinars on marketing data, measurement and analytics. Learning Lab tracks include both Foundational and Advanced content. Attendees gain fluency in areas such as the attributes of quality data and how to conduct and apply key marketing and media measurements.

DAC Index: A self-assessment tool for benchmarking a company’s marketing analytics maturity against industry best practices and standards. The DAC Index helps companies develop greater understanding and proficiency in marketing measurement, data and analytics. With the DAC Index scoring system, companies will discover where they stand and how to improve.

ANA Genius AwardsThe Genius Awards program recognizes outstanding work in marketing analytics by brands. The awards showcase the companies and individuals leading the way in categories such as Analytics Impact, Innovation, Adoption and Science. Past winners and finalists include Dell, Hilton, Turner, IBM, TD Ameritrade, Hallmark, PepsiCo, SAP and Neiman Marcus. Visit the Genius Awards website for details.

Connecting Media to Expert Sources

DAC can help connect reporters, editors, producers and other media personnel to expert industry sources. If you are working on an article related in any way to technology, trends, best practices, industry challenges or other topics related to marketing measurement, data and analytics, and would like input or interviews from DAC’s expert industry sources, contact:

Daniel Kehrer, Executive Editor, ANA DAC        Email: