DAC Learning Lab

The DAC Learning Lab is a core component of the ANA Data Analytics Center. Its goal is to be the preeminent provider of training and education in marketing measurement, data and analytics for marketing practitioners.

DAC provides training and education in marketing data, measurement and analytics via workshops, webinars and other channels.

 Curriculum Cornerstones

  • Comprehensive: DAC training sessions aim to provide a holistic view of marketing measurement, data and analytics.
  • Clear: DAC delivers information on marketing measurement in ways that are easy to understand and navigate.
  • Practitioner-focused: DAC explores marketing measurement through the lens of today’s brand marketing practitioner.
  • Progressive: The material starts by covering and then builds on itself.
  • Unbiased: DAC provides tools to improve marketing performance measurement capabilities in a way that’s vendor neutral.
  • Centralized: DAC brings together the key aspects of marketing measurement in one place, rather than through many different sources.

Key Learning Objectives

  • Help brands develop, refine and expand their marketing measurement capabilities to grow revenue, lower customer acquisition/retention costs and build enterprise value.
  • Close the widening gap between fast growing enterprise investment in analytics, and brands’ ability to apply analytical insights for better decision-making and results.
  • Improve marketing’s credibility and accountability in the C-suite and Boardroom.