ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

. February 28, 2019

The Association of National Advertisers (ANA) has released the 40th edition of its Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight – compiled by ANA’s Data, Marketing and Analytics (DMA) division.

For data driven marketers, the Statistical Fact Book represents a treasure trove of actionable insights and intelligence on the industry’s key trends, how other marketers are reacting to changes in the marketplace, and much more.

The newest report in this long-running series contains nearly 300 pages of data and 350 charts and tables that track trends and insights across more than a dozen categories, including digital, email, mobile, search, social, content marketing, retail, direct mail and catalog, emerging technologies, and others.

Critical Benchmarks for Marketers

The data-driven marketing landscape is constantly changing and evolving. Marketer’s charged with measurement and analytics responsibilities can use the ANA’s Statistical Fact Book to gauge company performance against dozens of critical data and measurement-related benchmarks from across the marketing ecosystem.

The Statistical Fact Book is more than just a set of data. It also helps marketers sift through an imposing array of data and findings flowing from all of the different media, devices, platforms and channels.

The market intelligence assembled in the Statistical Fact Book can help you guide investment decisions over the coming year. The Fact Book also contains a complete index of sources.

Here are just a few of the topics covered in the report:

  • Industry salaries for various data driven marketing roles.
  • Total online and offline media spend in the U.S.
  • Spending by channel.
  • Critical challenges to data driven marketing success.
  • Resources that marketers use to implement a data-driven strategy.
  • Most effective channels for collecting marketing data.
  • Projected changes in media usage.
  • Data and analytics technologies being used.
  • Top marketing priorities in coming months.
  • Leading edge technologies that marketers are using.
  • The most over-rated marketing tactic.
  • Different components of marketing budgets.
  • How organizations are using data and analytical insights to inform marketing strategies.
  • How customer identity solutions are being used and prioritized.
  • Satisfaction levels with attribution efforts.
  • The most effective tactics for improving marketing data quality.
  • Podcast listening trends.
  • Internet-connected television ownership.
  • Products most researched online before purchased in a store.
  • Types of content that generate leads with the highest conversion rates.
  • Types of online forms most effective for generating leads.
  • The most useful email performance metrics.
  • Phone and tablet share of paid search clicks.
  • Device click share by search ad platform.
  • Share of programmatic display spend by publisher.

Click here to view or download the 2018 Statistical Fact Book right now!  

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Category: Articles, Basics, Data, Engagement, Research, Research Reports, Resources, ROI, Trends

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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