How Analytics Changed Marketing’s Role at Dell

. August 23, 2017
 

Video: At Dell, analytics have changed the role of marketing within the organization. Hear from the marketing team at Dell about how analytics have helped take Dell to higher levels of what a fully integrated marketing program should be.

Category: Case Studies, Impact, Innovation, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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