Analytics Innovation at IBM

. August 18, 2017

Video: IBM marketing executives discuss their approach to solving unique measurement problems, such as dealing with massive amounts of data stemming from programmatic programs, assigning value to various audience segments, and more effectively managing the marketing team’s time through the effective use of analytics.

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Category: Case Studies, Innovation, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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