Analytics at Pepsico: Going Beyond the Numbers

. August 19, 2017

Marketing analytics specialists at Pepsico discuss how they take analytics beyond the numbers to look at the consumer point of view. Elevating consumer-focused analytics throughout the wider organization to tell the marketing analytics story has been crucial to telling the story of marketing’s true impact at Pepsico.

Category: Case Studies, Customer Experience, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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