Daniel Kehrer

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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Daniel Kehrer's Latest Posts

Making Television Digitally Addressable

Making Television Digitally Addressable

. March 12, 2019 . 0 Comments

Terry Kawaja, Founder & CEO of LUMA Partners joins DAC’s exclusive series of video interviews featuring today’s most insightful thought leaders in data, measurement and analytics. In this video, Kawaja explores how television is becoming more digitally addressable, and what that means for the industry and brands. It is “probably the biggest opportunity in marketing. […]

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How Direct-to-Consumer Companies Think About Measurement

How Direct-to-Consumer Companies Think About Measurement

. March 12, 2019 . 0 Comments

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explores how hugely successful direct-to-consumer (DTC) companies are disrupting entire categories with a fundamentally different approach to data, measurement and analytics.

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Direct-to-Consumer Has Sparked a New Era for Marketers

Direct-to-Consumer Has Sparked a New Era for Marketers

. March 12, 2019 . 0 Comments

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explains how the direct-to-consumer (DTC) phenomenon has created a new era for today’s marketers. Are you ready for it?

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2019 Genius Awards Entries Now Open

2019 Genius Awards Entries Now Open

. March 1, 2019 . 0 Comments

Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar. The Genius Awards — now in their 7th year— recognize the most impactful work being done by brands in marketing measurement and analytics today. Finalists will be announced at the ANA Data & Measurement […]

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ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

. February 28, 2019 . 0 Comments

The Association of National Advertisers (ANA) has released the 40th edition of its Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight – compiled by ANA’s Data, Marketing and Analytics (DMA) division. For data driven marketers, the Statistical Fact Book represents a treasure trove of actionable insights and intelligence on the industry’s key trends, […]

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DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. February 15, 2019 . 0 Comments

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen. 

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How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. February 10, 2019 . 0 Comments

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

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DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. February 8, 2019 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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How IBM is Reinventing Marketing with an Agile Approach

How IBM is Reinventing Marketing with an Agile Approach

. February 2, 2019 . 0 Comments

“We are going to be the number one company on the planet to bring Agile as a discipline to marketing.” Strong words from Michelle Peluso, CMO of IBM. Listen in as Michelle tells DAC Executive Editor Daniel Kehrer how IBM is going about doing just that. Also see these DAC videos from our interview with […]

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Adding Agile to Your Marketing

Adding Agile to Your Marketing

. February 2, 2019 . 0 Comments

The Agile methodology has worked wonders for software development and an increasingly wide range of other processes. Why not for marketing, too? IBM is one major brand leading the way in applying Agile to marketing, with exceptional results — especially considering that IBM’s marketing team is over 5,000 strong, worldwide. DAC talked with Michelle Peluso, […]

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