Daniel Kehrer

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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Daniel Kehrer's Latest Posts

How Brands Use Location to Understand Customers

How Brands Use Location to Understand Customers

. October 20, 2019

We are able to look at the places people go. Customers are describing by virtue of their locations what their day looks like, what they looking for, what they need. Listen in as Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare explains how this helps the company to find customers and target audience. […]

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2019 Genius Award Winners Include Two Non-Profits

2019 Genius Award Winners Include Two Non-Profits

. October 4, 2019

For the first time in its seven-year history, the ANA Genius Awards, presented in partnership with Neustar, has two category winners from the non-profit sector. Winners in all four Genius Awards categories were announced October 4 at the ANA Masters of Marketing Conference in Orlando, FL. Pittsburgh Cultural Trust was recognized in the Data and […]

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Measuring What’s Important At Cisco

Measuring What’s Important At Cisco

. August 28, 2019

When Cisco starting its marketing measurement program, it found that different teams were measuring things that they COULD measure, and that made them look good, rather than what they SHOULD measure. To change this, the analytics team created a specific metric they called “engagement” which consists of data on all of the different interactions with […]

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Data Analytics and Franchises

Data Analytics and Franchises

. June 18, 2019

In a franchise system, it’s essential that there is a strong communication pathway. And that includes a pathway for communicating insights gained from marketing measurement, data and analytics. In this DAC exclusive video, Doug Zarkin, CMO of Pearle Vision, explains how Pearle Vision sometimes spots gaps and uncovers opportunities even though the data itself isn’t […]

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Measurement KPIs at Pearle Vision

Measurement KPIs at Pearle Vision

. June 2, 2019

One thing that Pearle Vision deploys measurement, data and analytics to help with is charting a path to understanding how the company can influence the consumer’s “emotional decision” to seek eye care from Pearle. Doug Zarkin, CMO of Pearle Vision, argues that some companies spend too much time attempting to mine data, and too little […]

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The Future of Marketing Analytics

The Future of Marketing Analytics

. May 28, 2019

Fossil Group — winner of the 2018 ANA Genius Award for Data & Analytics Growth — is heavily focused on organization adoption as a key component of its overall marketing analytics initiative. As a result of it’s success in communicating analytics results across the organization, Fossil’s analytics group is getting more and more requests for […]

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The Human Side of Marketing Analytics

The Human Side of Marketing Analytics

. May 9, 2019

A successful marketing analytics program requires much more than data, technology and number crunching. There’s also a human side that is critical to achieving the best results. Listen in as Damian Fernandez, VP of Global Analytics for Fossil Group, shares details of how his organization has built a strong and highly successful analytics culture by […]

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Making Television Digitally Addressable

Making Television Digitally Addressable

. March 12, 2019

Terry Kawaja, Founder & CEO of LUMA Partners joins DAC’s exclusive series of video interviews featuring today’s most insightful thought leaders in data, measurement and analytics. In this video, Kawaja explores how television is becoming more digitally addressable, and what that means for the industry and brands. It is “probably the biggest opportunity in marketing. […]

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How Direct-to-Consumer Companies Think About Measurement

How Direct-to-Consumer Companies Think About Measurement

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explores how hugely successful direct-to-consumer (DTC) companies are disrupting entire categories with a fundamentally different approach to data, measurement and analytics. Video Trascript Terry Khawaja: My name is Terry Khawaja. I’m a founder and CEO of Luma partners. We are an investment […]

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Direct-to-Consumer Has Sparked a New Era for Marketers

Direct-to-Consumer Has Sparked a New Era for Marketers

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explains how the direct-to-consumer (DTC) phenomenon has created a new era for today’s marketers. Are you ready for it? Video Transcript Terry Kawaja: Doing marketing the old way isn’t working because let’s face it, over half the Fortune 500 companies are declining […]

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