Daniel Kehrer

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

rss feed LinkedIn

Daniel Kehrer's Latest Posts

A Culture of Analytics Greatly Amplifies Marketing Impact

A Culture of Analytics Greatly Amplifies Marketing Impact

. September 13, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies can be game changers. But they only take an organization part way to the kinds of eye-catching performance improvements that are ultimately possible. The catalyst needed to go the distance comes down to one word: Culture That’s a key takeaway from groundbreaking new research by Forrester, commissioned by […]

Continue Reading

The ANA Data Analytics Center

The ANA Data Analytics Center

. September 10, 2018 . 0 Comments

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.

Continue Reading

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

Continue Reading

DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. August 8, 2018 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

Continue Reading

DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

Continue Reading

DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

Continue Reading

Jim Stengel: “It all Comes Down to Measurement”

Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018 . 0 Comments

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

Continue Reading

Creating Analytics-Driven Marketing Department at TD Ameritrade

Creating Analytics-Driven Marketing Department at TD Ameritrade

. January 23, 2018 . 0 Comments

Video: When Denise Karkos became CMO at TD Ameritrade in 2013, her vision was to create an analytically-grounded marketing department. Hear from Denise and other marketers at TD Ameritrade about how that analytics orientation is paying off.

Continue Reading

Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

Continue Reading

ROI: Today’s Most Misunderstood Marketing Metric

ROI: Today’s Most Misunderstood Marketing Metric

. September 27, 2017 . 0 Comments

Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]

Continue Reading