Michael J. McDermott

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Marketing Data Fundamentals: What CMOs Need to Know

Marketing Data Fundamentals: What CMOs Need to Know

. August 15, 2017

In the video above, marketers from IBM, NASCAR, Nationwide and Hyundai discuss data challenges. Data is at the core of almost every key challenge that CMOs — or any marketers for that matter — face today, and will likely have a profound impact on marketers’ ability to prove their value. “CMOs must understand how to […]

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