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How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. November 10, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

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Leading Brands Earn 2018 Honors for Analytics Excellence

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018 . 0 Comments

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

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Best Practices for Creating a True Analytics Culture

Best Practices for Creating a True Analytics Culture

. November 9, 2018 . 0 Comments

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

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Secrets to Attracting Top Analytics Talent in a Hot Market

Secrets to Attracting Top Analytics Talent in a Hot Market

. October 5, 2018 . 0 Comments

Rhea Trupe, a Sr. Global recruiting Lead for global executive recruitment firm JBCconnect, is one of the few executive recruiters specializing exclusively in data science and analytics roles, for marketing and other organizations. In the era of data-driven everything, the need for marketing and business analytics professionals has never been greater. Annual demand for data […]

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DAC Video: It’s All About Growth

DAC Video: It’s All About Growth

. September 24, 2018 . 0 Comments

Measurement is all about growth; making better decisions to enhance growth. Data-driven marketing is ushering in a new period of tremendous growth, and the potential is massive. The means to make this happen is in our hands, says Bob Liodice, CEO of the ANA. “We just haven’t pursued it aggressively.” Intros video, Bob describes a […]

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DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. September 24, 2018 . 0 Comments

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen. 

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The ANA Data Analytics Center

The ANA Data Analytics Center

. September 10, 2018 . 0 Comments

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.

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Hidden Opportunities in the Age of GDPR

Hidden Opportunities in the Age of GDPR

. September 10, 2018 . 0 Comments

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

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Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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Building Your Marketing Measurement Dream Team

Building Your Marketing Measurement Dream Team

. September 5, 2018 . 0 Comments

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

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