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The ANA Data Analytics Center

The ANA Data Analytics Center

. September 10, 2018 . 0 Comments

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.

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Hidden Opportunities in the Age of GDPR

Hidden Opportunities in the Age of GDPR

. September 10, 2018 . 0 Comments

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

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Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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Building Your Marketing Measurement Dream Team

Building Your Marketing Measurement Dream Team

. September 5, 2018 . 0 Comments

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

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DAC’s Measurement Definitions ‘Cheat Sheet’

DAC’s Measurement Definitions ‘Cheat Sheet’

. August 8, 2018 . 0 Comments

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

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DAC Video Case Study: Schneider Electric

DAC Video Case Study: Schneider Electric

. March 19, 2018 . 0 Comments

Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.

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DAC Video: Making Analytics-Based Decisions

DAC Video: Making Analytics-Based Decisions

. March 19, 2018 . 0 Comments

Using measurement insights to make better marketing decisions.

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