RSSBasics

DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

Continue Reading

DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

Continue Reading

DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

Continue Reading

DAC Video Case Study: Schneider Electric

DAC Video Case Study: Schneider Electric

. March 19, 2018 . 0 Comments

Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.

Continue Reading

DAC Video: Making Analytics-Based Decisions

DAC Video: Making Analytics-Based Decisions

. March 19, 2018 . 0 Comments

Using measurement insights to make better marketing decisions.

Continue Reading

DAC Video: Filling Measurement Knowledge Gaps

DAC Video: Filling Measurement Knowledge Gaps

. March 19, 2018 . 0 Comments

When it comes to marketing measurement, the “knowledge gaps” that inevitably come up are often due to communication breakdowns.

Continue Reading

DAC Video: Asking the Right Measurement Questions

DAC Video: Asking the Right Measurement Questions

. March 19, 2018 . 0 Comments

Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.

Continue Reading

DAC Video: Dealing With Data Challenges

DAC Video: Dealing With Data Challenges

. March 19, 2018 . 0 Comments

Feel overloaded with data? Wondering what to do with it all? Listen to these top marketers as they discuss how they deal with their biggest data challenges.

Continue Reading

Jim Stengel: “It all Comes Down to Measurement”

Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018 . 0 Comments

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

Continue Reading

DAC Video: Generating Impact with Analytics

DAC Video: Generating Impact with Analytics

. March 10, 2018 . 0 Comments

Are your marketing measurement efforts having a recognizable impact within the broader organization?

Continue Reading