RSSData

Measuring What’s Important At Cisco

Measuring What’s Important At Cisco

. August 28, 2019

When Cisco starting its marketing measurement program, it found that different teams were measuring things that they COULD measure, and that made them look good, rather than what they SHOULD measure. To change this, the analytics team created a specific metric they called “engagement” which consists of data on all of the different interactions with […]

Continue Reading

Measurement KPIs at Pearle Vision

Measurement KPIs at Pearle Vision

. June 2, 2019

One thing that Pearle Vision deploys measurement, data and analytics to help with is charting a path to understanding how the company can influence the consumer’s “emotional decision” to seek eye care from Pearle. Doug Zarkin, CMO of Pearle Vision, argues that some companies spend too much time attempting to mine data, and too little […]

Continue Reading

Making Television Digitally Addressable

Making Television Digitally Addressable

. March 12, 2019

Terry Kawaja, Founder & CEO of LUMA Partners joins DAC’s exclusive series of video interviews featuring today’s most insightful thought leaders in data, measurement and analytics. In this video, Kawaja explores how television is becoming more digitally addressable, and what that means for the industry and brands. It is “probably the biggest opportunity in marketing. […]

Continue Reading

How Direct-to-Consumer Companies Think About Measurement

How Direct-to-Consumer Companies Think About Measurement

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explores how hugely successful direct-to-consumer (DTC) companies are disrupting entire categories with a fundamentally different approach to data, measurement and analytics. Video Trascript Terry Khawaja: My name is Terry Khawaja. I’m a founder and CEO of Luma partners. We are an investment […]

Continue Reading

ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

. February 28, 2019

The Association of National Advertisers (ANA) has released the 40th edition of its Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight – compiled by ANA’s Data, Marketing and Analytics (DMA) division. For data driven marketers, the Statistical Fact Book represents a treasure trove of actionable insights and intelligence on the industry’s key trends, […]

Continue Reading

How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. February 10, 2019

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

Continue Reading

Using AI to Augment Marketing Measurement at IBM

Using AI to Augment Marketing Measurement at IBM

. November 28, 2018

“One topic I’m incredibly passionate about is measurement,” says Michelle Peluso, CMO of IBM. “And what’s exciting in terms of our profession now is that we have more ways than ever to measure and understand the impact of every dollar we spend.” The DAC sat down recently with Michelle to explore some of IBM’s pioneering […]

Continue Reading

Best Practices for Creating a True Analytics Culture

Best Practices for Creating a True Analytics Culture

. November 9, 2018

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

Continue Reading

Hidden Opportunities in the Age of GDPR

Hidden Opportunities in the Age of GDPR

. September 10, 2018

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

Continue Reading

DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

Continue Reading