Data
Hidden Opportunities in the Age of GDPR
The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]
DAC Video: Telling Your Data Stories
How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.
DAC Video: Establishing Customer Identity
Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.
DAC Video Case Study: Schneider Electric
Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.
DAC Video: Dealing With Data Challenges
Feel overloaded with data? Wondering what to do with it all? Listen to these top marketers as they discuss how they deal with their biggest data challenges.
Why Customer Identity Graphs are so Important
It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]
Marketing Data Fundamentals: What CMOs Need to Know
In the video above, marketers from IBM, NASCAR, Nationwide and Hyundai discuss data challenges. Data is at the core of almost every key challenge that CMOs — or any marketers for that matter — face today, and will likely have a profound impact on marketers’ ability to prove their value. “CMOs must understand how to […]
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