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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video Case Study: Schneider Electric

DAC Video Case Study: Schneider Electric

. March 19, 2018 . 0 Comments

Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.

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DAC Video: Dealing With Data Challenges

DAC Video: Dealing With Data Challenges

. March 19, 2018 . 0 Comments

Feel overloaded with data? Wondering what to do with it all? Listen to these top marketers as they discuss how they deal with their biggest data challenges.

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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Marketing Data Fundamentals: What CMOs Need to Know

Marketing Data Fundamentals: What CMOs Need to Know

. August 15, 2017 . 0 Comments

In the video above, marketers from IBM, NASCAR, Nationwide and Hyundai discuss data challenges. Data is at the core of almost every key challenge that CMOs — or any marketers for that matter — face today, and will likely have a profound impact on marketers’ ability to prove their value. “CMOs must understand how to […]

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