How-To
DAC Video: Telling Your Data Stories
How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.
DAC Video: Establishing Customer Identity
Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.
DAC Video: Picking Your Measurement Partners
The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.
DAC Video: Asking the Right Measurement Questions
Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.
DAC Video: Starting Point Best Practices
Major brand marketers discuss the fundaments and best practices for getting a measurement program underway.
DAC Video: Choosing the Right Metrics
Major brand marketers discuss their approach to setting marketing measurement goals and selecting the most appropriate metrics.
DAC Video: Applying Insights to Decision Making
Listen in as top marketers from Nationwide, IBM, NASCAR and Hyundai discuss how they go about using analytical insights to make better marketing decisions.
4 Rules for Measuring Customer Engagement
Marketers love to use customer engagement as a key metric. These days, nearly everyone sees it as a critical measure of customer value and brand strength. But while there’s widespread agreement that engagement should be measured (who doesn’t want to know how well customers are receiving your message and interacting with your brand?), agreement about […]
Why Customer Identity Graphs are so Important
It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]
ROI: Today’s Most Misunderstood Marketing Metric
Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]
Recent Comments