RSSHow-To

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

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DAC Video: Asking the Right Measurement Questions

DAC Video: Asking the Right Measurement Questions

. March 19, 2018 . 0 Comments

Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.

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DAC Video: Starting Point Best Practices

DAC Video: Starting Point Best Practices

. March 10, 2018 . 0 Comments

Major brand marketers discuss the fundaments and best practices for getting a measurement program underway.

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DAC Video: Choosing the Right Metrics

DAC Video: Choosing the Right Metrics

. March 10, 2018 . 0 Comments

Major brand marketers discuss their approach to setting marketing measurement goals and selecting the most appropriate metrics.

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DAC Video: Applying Insights to Decision Making

DAC Video: Applying Insights to Decision Making

. March 10, 2018 . 0 Comments

Listen in as top marketers from Nationwide, IBM, NASCAR and Hyundai discuss how they go about using analytical insights to make better marketing decisions.

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4 Rules for Measuring Customer Engagement

4 Rules for Measuring Customer Engagement

. November 6, 2017 . 0 Comments

Marketers love to use customer engagement as a key metric. These days, nearly everyone sees it as a critical measure of customer value and brand strength. But while there’s widespread agreement that engagement should be measured (who doesn’t want to know how well customers are receiving your message and interacting with your brand?), agreement about […]

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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