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How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. November 10, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

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Best Practices for Creating a True Analytics Culture

Best Practices for Creating a True Analytics Culture

. November 9, 2018 . 0 Comments

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

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Secrets to Attracting Top Analytics Talent in a Hot Market

Secrets to Attracting Top Analytics Talent in a Hot Market

. October 5, 2018 . 0 Comments

Rhea Trupe, a Sr. Global recruiting Lead for global executive recruitment firm JBCconnect, is one of the few executive recruiters specializing exclusively in data science and analytics roles, for marketing and other organizations. In the era of data-driven everything, the need for marketing and business analytics professionals has never been greater. Annual demand for data […]

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DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. September 24, 2018 . 0 Comments

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen. 

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Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

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DAC Video: Asking the Right Measurement Questions

DAC Video: Asking the Right Measurement Questions

. March 19, 2018 . 0 Comments

Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.

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DAC Video: Starting Point Analytics Best Practices

DAC Video: Starting Point Analytics Best Practices

. March 10, 2018 . 0 Comments

Major brand marketers discuss the fundaments and best practices for getting a measurement program underway.

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