RSSCase Studies

DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

. March 20, 2018 . 0 Comments

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, discusses Dr. Pepper’s ever-evolving analytics program.

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DAC Video: Combining Attribution with Context at Cotton Inc.

DAC Video: Combining Attribution with Context at Cotton Inc.

. March 20, 2018 . 0 Comments

Study your results, but then put those results in context of your goals to avoid making mistakes.

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DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

. March 19, 2018 . 0 Comments

Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.

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DAC Video Case Study: Analytics in the IoT Era

DAC Video Case Study: Analytics in the IoT Era

. March 19, 2018 . 0 Comments

How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).

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DAC Video Case Study: Schneider Electric

DAC Video Case Study: Schneider Electric

. March 19, 2018 . 0 Comments

Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.

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DAC Case Study: Staffing for Analytics at Dr. Pepper

DAC Case Study: Staffing for Analytics at Dr. Pepper

. March 19, 2018 . 0 Comments

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, describes the importance of building a high-quality analytics team in order to build out internal capabilities and demonstrate the value of analytics across the organization.

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DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

. March 19, 2018 . 0 Comments

Linda Fournier, VP Integrated Media & Analytics, describes the approach to marketing measurement at Cancer Treatment Centers of America.

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Creating Analytics-Driven Marketing Department at TD Ameritrade

Creating Analytics-Driven Marketing Department at TD Ameritrade

. January 23, 2018 . 0 Comments

Video: When Denise Karkos became CMO at TD Ameritrade in 2013, her vision was to create an analytically-grounded marketing department. Hear from Denise and other marketers at TD Ameritrade about how that analytics orientation is paying off.

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DAC Video Case Study: Connecting Analytics & Content @ Citi

DAC Video Case Study: Connecting Analytics & Content @ Citi

. October 19, 2017 . 0 Comments

Measuring the marketing impact of content at Citi

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