RSSCase Studies

DAC Case Study: Staffing for Analytics at Dr. Pepper

DAC Case Study: Staffing for Analytics at Dr. Pepper

. March 19, 2018 . 0 Comments

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, describes the importance of building a high-quality analytics team in order to build out internal capabilities and demonstrate the value of analytics across the organization.

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DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

. March 19, 2018 . 0 Comments

Linda Fournier, VP Integrated Media & Analytics, describes the approach to marketing measurement at Cancer Treatment Centers of America.

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Creating Analytics-Driven Marketing Department at TD Ameritrade

Creating Analytics-Driven Marketing Department at TD Ameritrade

. January 23, 2018 . 0 Comments

Video: When Denise Karkos became CMO at TD Ameritrade in 2013, her vision was to create an analytically-grounded marketing department. Hear from Denise and other marketers at TD Ameritrade about how that analytics orientation is paying off.

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DAC Video Case Study: Connecting Analytics & Content @ Citi

DAC Video Case Study: Connecting Analytics & Content @ Citi

. October 19, 2017 . 0 Comments

Measuring the marketing impact of content at Citi

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How Analytics Changed Marketing’s Role at Dell

How Analytics Changed Marketing’s Role at Dell

. August 23, 2017 . 0 Comments

Video: At Dell, analytics have changed the role of marketing within the organization. Hear from the marketing team at Dell about how analytics have helped take Dell to higher levels of what a fully integrated marketing program should be.

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Using Analytics to Reinvent the Ad Experience

Using Analytics to Reinvent the Ad Experience

. August 22, 2017 . 0 Comments

Video: When Turner’s marketing team thinks about data, and analytics and technology, they come at it from a unique angle. They want to reimagine how the consumer experience with advertising can be made better through analytical insights. Join the Turner team as they talk about how they do that.

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Growing Revenue with Analytics at Lenovo

Growing Revenue with Analytics at Lenovo

. August 21, 2017 . 0 Comments

Video: In a market that’s always going downward in terms of margins and hardware pricing, trying to go the other way is difficult. At Lenovo, the marketing department is defying the trend by using analytics to help grow revenue and customer contribution per visit.

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How Analytics Help Hilton Delight Its Customers

How Analytics Help Hilton Delight Its Customers

. August 19, 2017 . 0 Comments

Video: Hilton Worldwide is using analytics to help the hospitality company deliver increasingly personalized and exceptional experiences for its customers. Listen in as key members of Hilton’s marketing and analytics teams discuss how analytics are helping amplify and demonstrate impact.

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Analytics at Pepsico: Going Beyond the Numbers

Analytics at Pepsico: Going Beyond the Numbers

. August 19, 2017 . 0 Comments

Marketing analytics specialists at Pepsico discuss how they take analytics beyond the numbers to look at the consumer point of view. Elevating consumer-focused analytics throughout the wider organization to tell the marketing analytics story has been crucial to telling the story of marketing’s true impact at Pepsico.

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Analytics Innovation at IBM

Analytics Innovation at IBM

. August 18, 2017 . 0 Comments

Video: IBM marketing executives discuss their approach to solving unique measurement problems, such as dealing with massive amounts of data stemming from programmatic programs, assigning value to various audience segments, and more effectively managing the marketing team’s time through the effective use of analytics.

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