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DAC Video: Marketing’s ‘Measurement Mandate’

DAC Video: Marketing’s ‘Measurement Mandate’

. September 24, 2018 . 0 Comments

The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]

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Spending on Marketing Analytics Budgets Set to Rise…or Not

Spending on Marketing Analytics Budgets Set to Rise…or Not

. September 6, 2017 . 0 Comments

According to the latest edition of Duke University’s twice-yearly CMO Survey, the percent of marketing budgets spent on analytics will more than triple over the next 36 months. Or at least that’s what the top marketing executives surveyed are projecting. If the last five years were a guide, however, an increase of that magnitude would […]

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