RSSImpact

DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video: Generating True Insights from Analytics

DAC Video: Generating True Insights from Analytics

. March 19, 2018 . 0 Comments

Linda Fournier (Cancer Treatment Centers of America), Kim Kitchings (Cotton Inc.), Tony Wells (Schneider Electric) and Jim Trebilcock (Dr. Pepper Snapple) discuss how they derive true insights from their marketing analytics.

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DAC Video: Making Analytics-Based Decisions

DAC Video: Making Analytics-Based Decisions

. March 19, 2018 . 0 Comments

Using measurement insights to make better marketing decisions.

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Jim Stengel: “It all Comes Down to Measurement”

Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018 . 0 Comments

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

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DAC Video: Generating Impact with Analytics

DAC Video: Generating Impact with Analytics

. March 10, 2018 . 0 Comments

Are your marketing measurement efforts having a recognizable impact within the broader organization?

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4 Rules for Measuring Customer Engagement

4 Rules for Measuring Customer Engagement

. November 6, 2017 . 0 Comments

Marketers love to use customer engagement as a key metric. These days, nearly everyone sees it as a critical measure of customer value and brand strength. But while there’s widespread agreement that engagement should be measured (who doesn’t want to know how well customers are receiving your message and interacting with your brand?), agreement about […]

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DAC Video Case Study: Connecting Analytics & Content @ Citi

DAC Video Case Study: Connecting Analytics & Content @ Citi

. October 19, 2017 . 0 Comments

Measuring the marketing impact of content at Citi

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ROI: Today’s Most Misunderstood Marketing Metric

ROI: Today’s Most Misunderstood Marketing Metric

. September 27, 2017 . 0 Comments

Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]

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Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

. September 17, 2017 . 0 Comments

Finalists for the 2017 ANA Genius Awards – a Data Analytics Center (DAC) program – have been announced by Neustar and the ANA (Association of National Advertisers). The Genius Awards highlight the most innovative and powerful work in advanced marketing analytics. Now in their fifth year, these awards recognize the most progressive marketing organizations for […]

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