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2019 Genius Awards Entries Now Open

2019 Genius Awards Entries Now Open

. March 1, 2019 . 0 Comments

Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar. The Genius Awards — now in their 7th year— recognize the most impactful work being done by brands in marketing measurement and analytics today. Finalists will be announced at the ANA Data & Measurement […]

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Adding Agile to Your Marketing

Adding Agile to Your Marketing

. February 2, 2019 . 0 Comments

The Agile methodology has worked wonders for software development and an increasingly wide range of other processes. Why not for marketing, too? IBM is one major brand leading the way in applying Agile to marketing, with exceptional results — especially considering that IBM’s marketing team is over 5,000 strong, worldwide. DAC talked with Michelle Peluso, […]

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Leading Brands Earn 2018 Honors for Analytics Excellence

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018 . 0 Comments

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

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Hidden Opportunities in the Age of GDPR

Hidden Opportunities in the Age of GDPR

. September 10, 2018 . 0 Comments

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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Using Analytics to Reinvent the Ad Experience

Using Analytics to Reinvent the Ad Experience

. August 22, 2017 . 0 Comments

Video: When Turner’s marketing team thinks about data, and analytics and technology, they come at it from a unique angle. They want to reimagine how the consumer experience with advertising can be made better through analytical insights. Join the Turner team as they talk about how they do that.

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How Analytics Help Hilton Delight Its Customers

How Analytics Help Hilton Delight Its Customers

. August 19, 2017 . 0 Comments

Video: Hilton Worldwide is using analytics to help the hospitality company deliver increasingly personalized and exceptional experiences for its customers. Listen in as key members of Hilton’s marketing and analytics teams discuss how analytics are helping amplify and demonstrate impact.

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Analytics at Pepsico: Going Beyond the Numbers

Analytics at Pepsico: Going Beyond the Numbers

. August 19, 2017 . 0 Comments

Marketing analytics specialists at Pepsico discuss how they take analytics beyond the numbers to look at the consumer point of view. Elevating consumer-focused analytics throughout the wider organization to tell the marketing analytics story has been crucial to telling the story of marketing’s true impact at Pepsico.

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