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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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Using Analytics to Reinvent the Ad Experience

Using Analytics to Reinvent the Ad Experience

. August 22, 2017 . 0 Comments

Video: When Turner’s marketing team thinks about data, and analytics and technology, they come at it from a unique angle. They want to reimagine how the consumer experience with advertising can be made better through analytical insights. Join the Turner team as they talk about how they do that.

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How Analytics Help Hilton Delight Its Customers

How Analytics Help Hilton Delight Its Customers

. August 19, 2017 . 0 Comments

Video: Hilton Worldwide is using analytics to help the hospitality company deliver increasingly personalized and exceptional experiences for its customers. Listen in as key members of Hilton’s marketing and analytics teams discuss how analytics are helping amplify and demonstrate impact.

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Analytics at Pepsico: Going Beyond the Numbers

Analytics at Pepsico: Going Beyond the Numbers

. August 19, 2017 . 0 Comments

Marketing analytics specialists at Pepsico discuss how they take analytics beyond the numbers to look at the consumer point of view. Elevating consumer-focused analytics throughout the wider organization to tell the marketing analytics story has been crucial to telling the story of marketing’s true impact at Pepsico.

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