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2019 Genius Awards Entries Now Open

2019 Genius Awards Entries Now Open

. March 1, 2019

Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar. The Genius Awards — now in their 7th year— recognize the most impactful work being done by brands in marketing measurement and analytics today. Finalists will be announced at the ANA Data & Measurement […]

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ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

ANA Fact Book Reveals Latest Trends, Key Benchmarks for Data Driven Marketers

. February 28, 2019

The Association of National Advertisers (ANA) has released the 40th edition of its Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight – compiled by ANA’s Data, Marketing and Analytics (DMA) division. For data driven marketers, the Statistical Fact Book represents a treasure trove of actionable insights and intelligence on the industry’s key trends, […]

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How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. February 10, 2019

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

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Adding Agile to Your Marketing

Adding Agile to Your Marketing

. February 2, 2019

The Agile methodology has worked wonders for software development and an increasingly wide range of other processes. Why not for marketing, too? IBM is one major brand leading the way in applying Agile to marketing, with exceptional results — especially considering that IBM’s marketing team is over 5,000 strong, worldwide. DAC talked with Michelle Peluso, […]

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Using AI to Augment Marketing Measurement at IBM

Using AI to Augment Marketing Measurement at IBM

. November 28, 2018

“One topic I’m incredibly passionate about is measurement,” says Michelle Peluso, CMO of IBM. “And what’s exciting in terms of our profession now is that we have more ways than ever to measure and understand the impact of every dollar we spend.” The DAC sat down recently with Michelle to explore some of IBM’s pioneering […]

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Leading Brands Earn 2018 Honors for Analytics Excellence

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

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A Culture of Analytics Greatly Amplifies Marketing Impact

A Culture of Analytics Greatly Amplifies Marketing Impact

. September 13, 2018

Today’s advanced marketing measurement tools and technologies can be game changers. But they only take an organization part way to the kinds of eye-catching performance improvements that are ultimately possible. The catalyst needed to go the distance comes down to one word: Culture That’s a key takeaway from groundbreaking new research by Forrester, commissioned by […]

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Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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DAC Video: Generating Impact with Analytics

DAC Video: Generating Impact with Analytics

. March 10, 2018

Are your marketing measurement efforts having a recognizable impact within the broader organization?

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ROI: Today’s Most Misunderstood Marketing Metric

ROI: Today’s Most Misunderstood Marketing Metric

. September 27, 2017

Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]

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