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DAC Video: Generating Impact with Analytics

DAC Video: Generating Impact with Analytics

. March 10, 2018 . 0 Comments

Are your marketing measurement efforts having a recognizable impact within the broader organization?

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ROI: Today’s Most Misunderstood Marketing Metric

ROI: Today’s Most Misunderstood Marketing Metric

. September 27, 2017 . 0 Comments

Here’s a thought not much discussed much among marketers: ROI might not be the right way to measure the impact of your marketing. In part, that’s because we routinely misunderstand and misuse ROI in all manner of ways. This is how and why. Invoking ROI to gauge marketing impact can severely distort the true value […]

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New Study Shows How Marketing Measurement Pays Off

New Study Shows How Marketing Measurement Pays Off

. September 11, 2017 . 0 Comments

Do investments in marketing measurement pay off? Increasing numbers of brand marketers agree that it does, and say they can quantifiably prove it. And now a new study called the Marketing Accountability report, done in collaboration with the Forbes CMO Practice and announced by Neustar, provides detailed evidence of marketing measurement’s payoff. The study – which analyzed […]

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Growing Revenue with Analytics at Lenovo

Growing Revenue with Analytics at Lenovo

. August 21, 2017 . 0 Comments

Video: In a market that’s always going downward in terms of margins and hardware pricing, trying to go the other way is difficult. At Lenovo, the marketing department is defying the trend by using analytics to help grow revenue and customer contribution per visit.

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