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A Culture of Analytics Greatly Amplifies Marketing Impact

A Culture of Analytics Greatly Amplifies Marketing Impact

. September 13, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies can be game changers. But they only take an organization part way to the kinds of eye-catching performance improvements that are ultimately possible. The catalyst needed to go the distance comes down to one word: Culture That’s a key takeaway from groundbreaking new research by Forrester, commissioned by […]

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The ANA Data Analytics Center

The ANA Data Analytics Center

. September 10, 2018 . 0 Comments

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.

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Hidden Opportunities in the Age of GDPR

Hidden Opportunities in the Age of GDPR

. September 10, 2018 . 0 Comments

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

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DAC Video Case Study: Analytics in the IoT Era

DAC Video Case Study: Analytics in the IoT Era

. March 19, 2018 . 0 Comments

How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

. September 17, 2017 . 0 Comments

Finalists for the 2017 ANA Genius Awards – a Data Analytics Center (DAC) program – have been announced by Neustar and the ANA (Association of National Advertisers). The Genius Awards highlight the most innovative and powerful work in advanced marketing analytics. Now in their fifth year, these awards recognize the most progressive marketing organizations for […]

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New Study Shows How Marketing Measurement Pays Off

New Study Shows How Marketing Measurement Pays Off

. September 11, 2017 . 0 Comments

Do investments in marketing measurement pay off? Increasing numbers of brand marketers agree that it does, and say they can quantifiably prove it. And now a new study called the Marketing Accountability report, done in collaboration with the Forbes CMO Practice and announced by Neustar, provides detailed evidence of marketing measurement’s payoff. The study – which analyzed […]

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Spending on Marketing Analytics Budgets Set to Rise…or Not

Spending on Marketing Analytics Budgets Set to Rise…or Not

. September 6, 2017 . 0 Comments

According to the latest edition of Duke University’s twice-yearly CMO Survey, the percent of marketing budgets spent on analytics will more than triple over the next 36 months. Or at least that’s what the top marketing executives surveyed are projecting. If the last five years were a guide, however, an increase of that magnitude would […]

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How Analytics Changed Marketing’s Role at Dell

How Analytics Changed Marketing’s Role at Dell

. August 23, 2017 . 0 Comments

Video: At Dell, analytics have changed the role of marketing within the organization. Hear from the marketing team at Dell about how analytics have helped take Dell to higher levels of what a fully integrated marketing program should be.

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Using Analytics to Reinvent the Ad Experience

Using Analytics to Reinvent the Ad Experience

. August 22, 2017 . 0 Comments

Video: When Turner’s marketing team thinks about data, and analytics and technology, they come at it from a unique angle. They want to reimagine how the consumer experience with advertising can be made better through analytical insights. Join the Turner team as they talk about how they do that.

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