RSSMethodologies

DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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DAC Video: Establishing Customer Identity

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

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DAC Video: Combining Attribution with Context at Cotton Inc.

DAC Video: Combining Attribution with Context at Cotton Inc.

. March 20, 2018 . 0 Comments

Study your results, but then put those results in context of your goals to avoid making mistakes.

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DAC Video: Multi-Channel Attribution

DAC Video: Multi-Channel Attribution

. March 19, 2018 . 0 Comments

Top marketing measurement practitioners discuss their involvement with multi-channel attribution.

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DAC Video: Measurement Tools & Technologies

DAC Video: Measurement Tools & Technologies

. March 19, 2018 . 0 Comments

Major brand marketers from NASCAR, Nationwide, IBM and Hyundai discuss a few of the tools and technologies they use for marketing analytics.

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Why Customer Identity Graphs are so Important

Why Customer Identity Graphs are so Important

. September 29, 2017 . 0 Comments

It’s crunch time for customer identity. Today, brands are capturing more customer data than ever before across a multitude of channels and touch points. But many companies struggle with using that data to construct useful customer identity profiles – “identity graphs” – that can greatly improve marketing measurement capabilities and accuracy while helping you create […]

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The Importance of Analytics for Today’s Marketers

The Importance of Analytics for Today’s Marketers

. September 15, 2017 . 0 Comments

Today’s “measurement mandate” for marketing has brought analytics front and center. As that happens, it’s important to be clear on what analytics are all about. For example, they’re not just a way to gauge effectiveness of past events. Analytics technology today can do far more, accurately predicting future results, connecting online and offline touch points […]

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How Predictive Analytics Shift Power Back to Brands

How Predictive Analytics Shift Power Back to Brands

. August 18, 2017 . 0 Comments

For many years, the marketers made adjustment after adjustment to account for how customers have been gaining greater power and control over the purchase process. Today’s buyers – both B2C and B2B – are armed with unprecedented amounts of information and enabled with new digital technologies. For marketers, this changed everything. Instead of calling the […]

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Using Multi-Channel Attribution to Improve Marketing Effectiveness

Using Multi-Channel Attribution to Improve Marketing Effectiveness

. August 17, 2017 . 0 Comments

Multi-channel marketing attribution – the science of assigning value to each marketing or brand touch point across all online and offline channels – is evolving quickly and becoming more effective all the time. But many companies – including some major brands – still use antiquated tools and ineffective methods. Slowly, advancements in attribution tools, technology […]

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