Attribution
DAC Video: Combining Attribution with Context at Cotton Inc.
Study your results, but then put those results in context of your goals to avoid making mistakes.
DAC Video: Multi-Channel Attribution
Top marketing measurement practitioners discuss their involvement with multi-channel attribution.
Using Multi-Channel Attribution to Improve Marketing Effectiveness
Multi-channel marketing attribution – the science of assigning value to each marketing or brand touch point across all online and offline channels – is evolving quickly and becoming more effective all the time. But many companies – including some major brands – still use antiquated tools and ineffective methods. Slowly, advancements in attribution tools, technology […]
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