RSSAttribution

DAC Video: Combining Attribution with Context at Cotton Inc.

DAC Video: Combining Attribution with Context at Cotton Inc.

. March 20, 2018 . 0 Comments

Study your results, but then put those results in context of your goals to avoid making mistakes.

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DAC Video: Multi-Channel Attribution

DAC Video: Multi-Channel Attribution

. March 19, 2018 . 0 Comments

Top marketing measurement practitioners discuss their involvement with multi-channel attribution.

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Using Multi-Channel Attribution to Improve Marketing Effectiveness

Using Multi-Channel Attribution to Improve Marketing Effectiveness

. August 17, 2017 . 0 Comments

Multi-channel marketing attribution – the science of assigning value to each marketing or brand touch point across all online and offline channels – is evolving quickly and becoming more effective all the time. But many companies – including some major brands – still use antiquated tools and ineffective methods. Slowly, advancements in attribution tools, technology […]

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