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How Direct-to-Consumer Companies Think About Measurement

How Direct-to-Consumer Companies Think About Measurement

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explores how hugely successful direct-to-consumer (DTC) companies are disrupting entire categories with a fundamentally different approach to data, measurement and analytics.

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Direct-to-Consumer Has Sparked a New Era for Marketers

Direct-to-Consumer Has Sparked a New Era for Marketers

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explains how the direct-to-consumer (DTC) phenomenon has created a new era for today’s marketers. Are you ready for it? Video Transcript Terry Kawaja: Doing marketing the old way isn’t working because let’s face it, over half the Fortune 500 companies are declining […]

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DAC Video: Telling Your Data Stories

DAC Video: Telling Your Data Stories

. April 24, 2018

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

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The Importance of Analytics for Today’s Marketers

The Importance of Analytics for Today’s Marketers

. September 15, 2017

Today’s “measurement mandate” for marketing has brought analytics front and center. As that happens, it’s important to be clear on what analytics are all about. For example, they’re not just a way to gauge effectiveness of past events. Analytics technology today can do far more, accurately predicting future results, connecting online and offline touch points […]

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How Predictive Analytics Shift Power Back to Brands

How Predictive Analytics Shift Power Back to Brands

. August 18, 2017

For many years, the marketers made adjustment after adjustment to account for how customers have been gaining greater power and control over the purchase process. Today’s buyers – both B2C and B2B – are armed with unprecedented amounts of information and enabled with new digital technologies. For marketers, this changed everything. Instead of calling the […]

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