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DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

. March 20, 2018 . 0 Comments

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, discusses Dr. Pepper’s ever-evolving analytics program.

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DAC Video: Combining Attribution with Context at Cotton Inc.

DAC Video: Combining Attribution with Context at Cotton Inc.

. March 20, 2018 . 0 Comments

Study your results, but then put those results in context of your goals to avoid making mistakes.

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DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

. March 19, 2018 . 0 Comments

Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.

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DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

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DAC Video: Making Analytics-Based Decisions

DAC Video: Making Analytics-Based Decisions

. March 19, 2018 . 0 Comments

Using measurement insights to make better marketing decisions.

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DAC Video: Filling Measurement Knowledge Gaps

DAC Video: Filling Measurement Knowledge Gaps

. March 19, 2018 . 0 Comments

When it comes to marketing measurement, the “knowledge gaps” that inevitably come up are often due to communication breakdowns.

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DAC Case Study: Staffing for Analytics at Dr. Pepper

DAC Case Study: Staffing for Analytics at Dr. Pepper

. March 19, 2018 . 0 Comments

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, describes the importance of building a high-quality analytics team in order to build out internal capabilities and demonstrate the value of analytics across the organization.

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DAC Video: A Common Approach Helps Drive Adoption

DAC Video: A Common Approach Helps Drive Adoption

. March 12, 2018 . 0 Comments

Following a common approach to analytics can help foster greater organizational adoption.

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DAC Video: Creating an Analytics Culture

DAC Video: Creating an Analytics Culture

. March 12, 2018 . 0 Comments

Creating an analytics culture inside marketing is a crucial component for driving organizational adoption.

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Jim Stengel: “It all Comes Down to Measurement”

Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018 . 0 Comments

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

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