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DAC Video: Applying Insights to Decision Making

DAC Video: Applying Insights to Decision Making

. March 10, 2018

Listen in as top marketers from Nationwide, IBM, NASCAR and Hyundai discuss how they go about using analytical insights to make better marketing decisions.

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Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

. September 17, 2017

Finalists for the 2017 ANA Genius Awards – a Data Analytics Center (DAC) program – have been announced by Neustar and the ANA (Association of National Advertisers). The Genius Awards highlight the most innovative and powerful work in advanced marketing analytics. Now in their fifth year, these awards recognize the most progressive marketing organizations for […]

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4 Ways to Spark Greater Analytics Adoption

4 Ways to Spark Greater Analytics Adoption

. August 18, 2017

A common measurement mistake that many companies make is that they spend big on marketing analytics but they don’t worry enough about how to actually apply insights across the organization. Increased spending must be matched by a commensurate effort of those analytics to drive better decision-making. McKinsey, for one, has framed the move toward greater […]

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How Successful Analytics-Driven Marketers Stand Out

How Successful Analytics-Driven Marketers Stand Out

. August 18, 2017

Brands are making major moves, upgrades and expansions into marketing measurement and analytics. For some, results have been stellar, with major boosts in marketing effectiveness, a clearer vision of how to use insights for decision-making and quantifiably prove marketing’s impact. But others struggle, due in part to a wide range of problems dealing with data, […]

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8 Ways to Leverage an Analytics Program

8 Ways to Leverage an Analytics Program

. August 17, 2017

You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]

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DAC Marketing Measurement Resource Center

DAC Marketing Measurement Resource Center

. August 16, 2017

Additional DAC-curated educational resources for marketing measurement, data and analytics. Articles & Videos Data  5 Data Assumptions that Marketers Should Avoid  Chief Marketing Technologist 14 Rules for Data-Driven, not Data-Deluded, Marketing  Chief Marketing Technologist Attribution The Integrated Media Research Center provides links to an extensive list of articles and research studies on attribution. You’ll find […]

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With Measurement It’s all About the Math

With Measurement It’s all About the Math

. August 15, 2017

Marketing and math haven’t always meshed. Marketing was long considered a creative endeavor somehow divorced from the rigor and transparency of science-based business process. The very definition of analytics – “the scientific process of transforming data into insight for making better decisions” – caused tension in marketing-dom. But no longer. Better analytic methods, new data-driven […]

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