Adoption
4 Ways to Spark Greater Analytics Adoption
A common measurement mistake that many companies make is that they spend big on marketing analytics but they don’t worry enough about how to actually apply insights across the organization. Increased spending must be matched by a commensurate effort of those analytics to drive better decision-making. McKinsey, for one, has framed the move toward greater […]
How Successful Analytics-Driven Marketers Stand Out
Brands are making major moves, upgrades and expansions into marketing measurement and analytics. For some, results have been stellar, with major boosts in marketing effectiveness, a clearer vision of how to use insights for decision-making and quantifiably prove marketing’s impact. But others struggle, due in part to a wide range of problems dealing with data, […]
8 Ways to Leverage an Analytics Program
You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]
DAC Marketing Measurement Resource Center
Additional DAC-curated educational resources for marketing measurement, data and analytics. Articles & Videos Data 5 Data Assumptions that Marketers Should Avoid Chief Marketing Technologist 14 Rules for Data-Driven, not Data-Deluded, Marketing Chief Marketing Technologist Attribution The Integrated Media Research Center provides links to an extensive list of articles and research studies on attribution. You’ll find […]
With Measurement It’s all About the Math
Marketing and math haven’t always meshed. Marketing was long considered a creative endeavor somehow divorced from the rigor and transparency of science-based business process. The very definition of analytics – “the scientific process of transforming data into insight for making better decisions” – caused tension in marketing-dom. But no longer. Better analytic methods, new data-driven […]
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