RSSStrategy

How IBM is Reinventing Marketing with an Agile Approach

How IBM is Reinventing Marketing with an Agile Approach

. November 29, 2018 . 0 Comments

“We are going to be the number one company on the planet to bring Agile as a discipline to marketing.” Strong words from Michelle Peluso, CMO of IBM. Listen in as Michelle tells DAC Executive Editor Daniel Kehrer how IBM is going about doing just that. Also see these DAC videos from our interview with […]

Continue Reading

How a True Analytics Culture Drives Exceptional Results

How a True Analytics Culture Drives Exceptional Results

. November 10, 2018 . 0 Comments

Today’s advanced marketing measurement tools and technologies
 are game changers, but they only take an organization part way to the remarkable performance improvements that are ultimately possible. Companies that are achieving extraordinary results have discovered that the secret catalyst to making data and analytics truly transformative lies in a single word: culture. Nearly all businesses […]

Continue Reading

Leading Brands Earn 2018 Honors for Analytics Excellence

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018 . 0 Comments

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

Continue Reading

Best Practices for Creating a True Analytics Culture

Best Practices for Creating a True Analytics Culture

. November 9, 2018 . 0 Comments

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

Continue Reading

Secrets to Attracting Top Analytics Talent in a Hot Market

Secrets to Attracting Top Analytics Talent in a Hot Market

. October 5, 2018 . 0 Comments

Rhea Trupe, a Sr. Global recruiting Lead for global executive recruitment firm JBCconnect, is one of the few executive recruiters specializing exclusively in data science and analytics roles, for marketing and other organizations. In the era of data-driven everything, the need for marketing and business analytics professionals has never been greater. Annual demand for data […]

Continue Reading

Building Your Marketing Measurement Dream Team

Building Your Marketing Measurement Dream Team

. September 5, 2018 . 0 Comments

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

Continue Reading

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

. March 19, 2018 . 0 Comments

Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.

Continue Reading

DAC Video: Picking Your Measurement Partners

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

Continue Reading

DAC Video: A Common Approach Helps Drive Adoption

DAC Video: A Common Approach Helps Drive Adoption

. March 12, 2018 . 0 Comments

Following a common approach to analytics can help foster greater organizational adoption.

Continue Reading

4 Rules for Measuring Customer Engagement

4 Rules for Measuring Customer Engagement

. November 6, 2017 . 0 Comments

Marketers love to use customer engagement as a key metric. These days, nearly everyone sees it as a critical measure of customer value and brand strength. But while there’s widespread agreement that engagement should be measured (who doesn’t want to know how well customers are receiving your message and interacting with your brand?), agreement about […]

Continue Reading