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8 Ways to Leverage an Analytics Program

8 Ways to Leverage an Analytics Program

. August 17, 2017

You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]

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DAC Marketing Measurement Resource Center

DAC Marketing Measurement Resource Center

. August 16, 2017

Additional DAC-curated educational resources for marketing measurement, data and analytics. Articles & Videos Data  5 Data Assumptions that Marketers Should Avoid  Chief Marketing Technologist 14 Rules for Data-Driven, not Data-Deluded, Marketing  Chief Marketing Technologist Attribution The Integrated Media Research Center provides links to an extensive list of articles and research studies on attribution. You’ll find […]

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With Measurement It’s all About the Math

With Measurement It’s all About the Math

. August 15, 2017

Marketing and math haven’t always meshed. Marketing was long considered a creative endeavor somehow divorced from the rigor and transparency of science-based business process. The very definition of analytics – “the scientific process of transforming data into insight for making better decisions” – caused tension in marketing-dom. But no longer. Better analytic methods, new data-driven […]

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