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DAC Video: Marketing’s ‘Measurement Mandate’

DAC Video: Marketing’s ‘Measurement Mandate’

. September 24, 2018 . 0 Comments

The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]

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