Videos
DAC Video: It’s All About Growth
Measurement is all about growth; making better decisions to enhance growth. Data-driven marketing is ushering in a new period of tremendous growth, and the potential is massive. The means to make this happen is in our hands, says Bob Liodice, CEO of the ANA. “We just haven’t pursued it aggressively.” Intros video, Bob describes a […]
DAC Video: Creating a Common Measurement Currency
The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen.
DAC Video: Marketing’s ‘Measurement Mandate’
The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]
The ANA Data Analytics Center
Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics.
DAC Video: Telling Your Data Stories
How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.
DAC Video: Establishing Customer Identity
Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.
DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper
Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, discusses Dr. Pepper’s ever-evolving analytics program.
DAC Video: Combining Attribution with Context at Cotton Inc.
Study your results, but then put those results in context of your goals to avoid making mistakes.
DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’
Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.
DAC Video Case Study: Analytics in the IoT Era
How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).
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