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Measuring What’s Important At Cisco

Measuring What’s Important At Cisco

. August 28, 2019

When Cisco starting its marketing measurement program, it found that different teams were measuring things that they COULD measure, and that made them look good, rather than what they SHOULD measure. To change this, the analytics team created a specific metric they called “engagement” which consists of data on all of the different interactions with […]

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Data Analytics and Franchises

Data Analytics and Franchises

. June 18, 2019

In a franchise system, it’s essential that there is a strong communication pathway. And that includes a pathway for communicating insights gained from marketing measurement, data and analytics. In this DAC exclusive video, Doug Zarkin, CMO of Pearle Vision, explains how Pearle Vision sometimes spots gaps and uncovers opportunities even though the data itself isn’t […]

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Measurement KPIs at Pearle Vision

Measurement KPIs at Pearle Vision

. June 2, 2019

One thing that Pearle Vision deploys measurement, data and analytics to help with is charting a path to understanding how the company can influence the consumer’s “emotional decision” to seek eye care from Pearle. Doug Zarkin, CMO of Pearle Vision, argues that some companies spend too much time attempting to mine data, and too little […]

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The Future of Marketing Analytics

The Future of Marketing Analytics

. May 28, 2019

Fossil Group — winner of the 2018 ANA Genius Award for Data & Analytics Growth — is heavily focused on organization adoption as a key component of its overall marketing analytics initiative. As a result of it’s success in communicating analytics results across the organization, Fossil’s analytics group is getting more and more requests for […]

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The Human Side of Marketing Analytics

The Human Side of Marketing Analytics

. May 9, 2019

A successful marketing analytics program requires much more than data, technology and number crunching. There’s also a human side that is critical to achieving the best results. Listen in as Damian Fernandez, VP of Global Analytics for Fossil Group, shares details of how his organization has built a strong and highly successful analytics culture by […]

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Making Television Digitally Addressable

Making Television Digitally Addressable

. March 12, 2019

Terry Kawaja, Founder & CEO of LUMA Partners joins DAC’s exclusive series of video interviews featuring today’s most insightful thought leaders in data, measurement and analytics. In this video, Kawaja explores how television is becoming more digitally addressable, and what that means for the industry and brands. It is “probably the biggest opportunity in marketing. […]

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How Direct-to-Consumer Companies Think About Measurement

How Direct-to-Consumer Companies Think About Measurement

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explores how hugely successful direct-to-consumer (DTC) companies are disrupting entire categories with a fundamentally different approach to data, measurement and analytics.

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Direct-to-Consumer Has Sparked a New Era for Marketers

Direct-to-Consumer Has Sparked a New Era for Marketers

. March 12, 2019

In this exclusive DAC interview, Terry Kawaja, Founder & CEO of LUMA Partners, explains how the direct-to-consumer (DTC) phenomenon has created a new era for today’s marketers. Are you ready for it? Video Transcript Terry Kawaja: Doing marketing the old way isn’t working because let’s face it, over half the Fortune 500 companies are declining […]

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DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. February 15, 2019

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen. 

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How IBM is Reinventing Marketing with an Agile Approach

How IBM is Reinventing Marketing with an Agile Approach

. February 2, 2019

“We are going to be the number one company on the planet to bring Agile as a discipline to marketing.” Strong words from Michelle Peluso, CMO of IBM. Listen in as Michelle tells DAC Executive Editor Daniel Kehrer how IBM is going about doing just that. Also see these DAC videos from our interview with […]

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