Creating Analytics-Driven Marketing Department at TD Ameritrade

. January 23, 2018 . 0 Comments
 

Video: When Denise Karkos became CMO at TD Ameritrade in 2013, her vision was to create an analytically-grounded marketing department. Hear from Denise and other marketers at TD Ameritrade about how that analytics orientation is paying off.

Category: Case Studies, CMO Briefings, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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