The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen.
Category: Basics, Data Story Telling, How-To, Organizational, Trends, Videos
If you enjoyed this article, subscribe to receive more just like it.
Articles Secrets to Attracting Top Analytics Talent in a Hot Market
1 week
Basics DAC Video: It’s All About Growth
3 weeks
Basics DAC Video: Creating a Common Measurement Currency
3 weeks
Adoption DAC Video: Marketing’s ‘Measurement Mandate’
3 weeks
Articles A Culture of Analytics Greatly Amplifies Marketing Impact
1 month
