Data Analytics and Franchises

. June 18, 2019

In a franchise system, it’s essential that there is a strong communication pathway. And that includes a pathway for communicating insights gained from marketing measurement, data and analytics. In this DAC exclusive video, Doug Zarkin, CMO of Pearle Vision, explains how Pearle Vision sometimes spots gaps and uncovers opportunities even though the data itself isn’t always productive. Pearle Vision is a brand that is 80 percent owned by doctors and opticians. The company can understand from the data how it is doing based on the profitability of individual franchises.

Listen in as Doug explains how data and analytics are helping to drive successful growth for the company’s franchisees.

Category: Basics, Case Studies, Organizational, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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