Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments
ANA Member Exclusive

♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes.

Despite those strides, many brands remain poorly equipped to tell a compelling measurement story to decision-makers in the C-suite, Board or other parts of the organization. Today, more than ever, marketing’s creative juices are needed to help make sense of the science.

This ANA Member Exclusive guide (Note: Login required) explores the critical importance of data story telling, examines the emerging role of “data interpreter” and offers some effective data story telling tips and best practices.

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Category: ANA Member Exclusive, Articles, CMO Briefings, Content by Type, Data Story Telling, Engagement, How-To, ROI

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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