DAC Video: Establishing Customer Identity

. April 24, 2018

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.


Category: Case Studies, Customer Experience, Data, Engagement, How-To, Identity, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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