Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

. September 17, 2017 . 0 Comments

Finalists for the 2017 ANA Genius Awards – a Data Analytics Center (DAC) program – have been announced by Neustar and the ANA (Association of National Advertisers).

NASCAR is a 2017 Genius Awards finalist, along with Adobe, Citigroup, Coca-Cola, Hyundai, IBM and Nationwide.

The Genius Awards highlight the most innovative and powerful work in advanced marketing analytics. Now in their fifth year, these awards recognize the most progressive marketing organizations for their innovation and creativity in marketing measurement and analytics.

The finalists conduct some of the most advanced marketing analytics programs in the world and are honored in three award categories:

Analytics Adoption

NASCAR, Hyundai Motor America and Citigroup have been recognized for outstanding achievement in championing broad organizational adoption for analytics and accountability.

Analytics Impact

Nationwide and IBM are finalists for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics. Nationwide has two finalist entries in this category.

Analytics Innovation

Adobe, IBM and The Coca-Cola Company are finalists for exceptionally creative analytical approaches taken to solve complex problems or overcome obstacles.

“Data and analytics have emerged as essential tools in today’s increasingly complex marketing mix,” says Bob Liodice, CEO, ANA. “This year’s Genius Award finalists represent the best and the brightest in this growing field.”

“Amidst the current industry demands for transparency and accountability, these finalists have shown that data-driven marketing and advanced analytics are key to proving the impact of marketing on business outcomes,” adds Julie Fleischer, VP, Marketing Solutions, Neustar. “It’s exciting to see progressive brands invest in measurement and create innovative analytic approaches to achieve greater visibility into what drives their media effectiveness and efficiency.”

Winners will be announced at the ANA Masters of Marketing conference, October 4–7 in Orlando, FL. Winners receive prominent industry and media recognition as analytics leaders and share a $100,000 prize pool for a charity of their choice.

In addition to Neustar’s participation, the ANA Genius Awards are also offered in affiliation with Forbes, the official media partner of the 2017 ANA Genius Awards.

To learn more about the ANA Genius Awards visit GeniusAwards.com.

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Category: Adoption, Articles, How-To, Impact, Innovation, News, Organizational, People, Strategy

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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