The Future of Marketing Analytics

. May 28, 2019

Fossil Group — winner of the 2018 ANA Genius Award for Data & Analytics Growth — is heavily focused on organization adoption as a key component of its overall marketing analytics initiative. As a result of it’s success in communicating analytics results across the organization, Fossil’s analytics group is getting more and more requests for analytical insights to inform decisions across the organization.

What’s more, the company’s line of smart watches produces a treasure trove of new data that Fossil is using to create better products than ever before. And Fossil is starting to deploy machine learning and artificial intelligence, which it sees as the future of analytics.

In this DAC video exclusive, Damian Fernandez, VP of Global Analytics at Fossil Group, explains how this is happening.

Category: AI, Case Studies, Impact, Technology, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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