Growing Revenue with Analytics at Lenovo

. August 21, 2017
 

Video: In a market that’s always going downward in terms of margins and hardware pricing, trying to go the other way is difficult. At Lenovo, the marketing department is defying the trend by using analytics to help grow revenue and customer contribution per visit.

Category: Case Studies, Finance, Impact, ROI, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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