The Human Side of Marketing Analytics

. May 9, 2019

A successful marketing analytics program requires much more than data, technology and number crunching. There’s also a human side that is critical to achieving the best results. Listen in as Damian Fernandez, VP of Global Analytics for Fossil Group, shares details of how his organization has built a strong and highly successful analytics culture by connecting with the “human side” of analytics across a global organization.

Fossil Group is a 2018 ANA Genius Awards winner in the category of Data & Analytics Growth. You can see more video of Fossil Group’s analytics achievements — along with those of other Genius Awards winners and finalists — on the ANA Genius Awards website, here.

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Category: Adoption, Basics, Case Studies, Culture, Decision-Making, How-To, Organizational, People, Strategy, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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