Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018
 

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

Category: Basics, Impact, Organizational, Videos

About the Author ()

Daniel Kehrer is Executive Editor of the ANA Data Analytics Center (DAC), a leading voice of thought leadership and education in marketing measurement, data and analytics. He is also the Founder of BizBest Media Corp. and previously headed marketing at MarketShare LLC, an advanced marketing analytics technology company.

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