Popular Articles & Videos

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

. March 19, 2018 . 0 Comments
DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.

Continue Reading

DAC Video Case Study: Analytics in the IoT Era

. March 19, 2018 . 0 Comments
DAC Video Case Study: Analytics in the IoT Era

How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).

Continue Reading

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments
DAC Video: Picking Your Measurement Partners

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

Continue Reading

DAC Video Case Study: Schneider Electric

. March 19, 2018 . 0 Comments
DAC Video Case Study: Schneider Electric

Tony Wells, CMO, Schneider Electric North America, discusses how the rapidly increasing volume and velocity of data is transforming Schneider Electric’s marketing analytics program.

Continue Reading

DAC Video: Generating True Insights from Analytics

. March 19, 2018 . 0 Comments
DAC Video: Generating True Insights from Analytics

Linda Fournier (Cancer Treatment Centers of America), Kim Kitchings (Cotton Inc.), Tony Wells (Schneider Electric) and Jim Trebilcock (Dr. Pepper Snapple) discuss how they derive true insights from their marketing analytics.

Continue Reading

DAC Video: Making Analytics-Based Decisions

. March 19, 2018 . 0 Comments
DAC Video: Making Analytics-Based Decisions

Using measurement insights to make better marketing decisions.

Continue Reading

DAC Video: Multi-Channel Attribution

. March 19, 2018 . 0 Comments
DAC Video: Multi-Channel Attribution

Top marketing measurement practitioners discuss their involvement with multi-channel attribution.

Continue Reading

DAC Video: Filling Measurement Knowledge Gaps

. March 19, 2018 . 0 Comments
DAC Video: Filling Measurement Knowledge Gaps

When it comes to marketing measurement, the “knowledge gaps” that inevitably come up are often due to communication breakdowns.

Continue Reading

DAC Video: Measurement Tools & Technologies

. March 19, 2018 . 0 Comments
DAC Video: Measurement Tools & Technologies

Major brand marketers from NASCAR, Nationwide, IBM and Hyundai discuss a few of the tools and technologies they use for marketing analytics.

Continue Reading

DAC Video: Asking the Right Measurement Questions

. March 19, 2018 . 0 Comments
DAC Video: Asking the Right Measurement Questions

Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.

Continue Reading