Popular Articles & Videos

DAC Video: Multi-Channel Attribution

. March 19, 2018 . 0 Comments
DAC Video: Multi-Channel Attribution

Top marketing measurement practitioners discuss their involvement with multi-channel attribution.

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DAC Video: Filling Measurement Knowledge Gaps

. March 19, 2018 . 0 Comments
DAC Video: Filling Measurement Knowledge Gaps

When it comes to marketing measurement, the “knowledge gaps” that inevitably come up are often due to communication breakdowns.

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DAC Video: Measurement Tools & Technologies

. March 19, 2018 . 0 Comments
DAC Video: Measurement Tools & Technologies

Major brand marketers from NASCAR, Nationwide, IBM and Hyundai discuss a few of the tools and technologies they use for marketing analytics.

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DAC Video: Asking the Right Measurement Questions

. March 19, 2018 . 0 Comments
DAC Video: Asking the Right Measurement Questions

Before you start measuring your marketing, you need to know what it is that you want to measure. And that requires asking the right questions.

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DAC Video: Dealing With Data Challenges

. March 19, 2018 . 0 Comments
DAC Video: Dealing With Data Challenges

Feel overloaded with data? Wondering what to do with it all? Listen to these top marketers as they discuss how they deal with their biggest data challenges.

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DAC Case Study: Staffing for Analytics at Dr. Pepper

. March 19, 2018 . 0 Comments
DAC Case Study: Staffing for Analytics at Dr. Pepper

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, describes the importance of building a high-quality analytics team in order to build out internal capabilities and demonstrate the value of analytics across the organization.

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DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

. March 19, 2018 . 0 Comments
DAC Video Case Study: Marketing Measurement at Cancer Treatment Centers of America

Linda Fournier, VP Integrated Media & Analytics, describes the approach to marketing measurement at Cancer Treatment Centers of America.

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DAC Video: A Common Approach Helps Drive Adoption

. March 12, 2018 . 0 Comments
DAC Video: A Common Approach Helps Drive Adoption

Following a common approach to analytics can help foster greater organizational adoption.

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DAC Video: Creating an Analytics Culture

. March 12, 2018 . 0 Comments
DAC Video: Creating an Analytics Culture

Creating an analytics culture inside marketing is a crucial component for driving organizational adoption.

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Jim Stengel: “It all Comes Down to Measurement”

. March 10, 2018 . 0 Comments
Jim Stengel: “It all Comes Down to Measurement”

Jim Stengel, Founder of The Jim Stengel Company and former CMO at P&G, discusses the importance of measurement.

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