Popular Articles & Videos

Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018 . 0 Comments
Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

Continue Reading

Building Your Marketing Measurement Dream Team

. September 5, 2018 . 0 Comments
Building Your Marketing Measurement Dream Team

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

Continue Reading

DAC’s Measurement Definitions ‘Cheat Sheet’

. August 8, 2018 . 0 Comments
DAC’s Measurement Definitions ‘Cheat Sheet’

Speaking a common marketing measurement “language” is an important success ingredient for any analytics program. If team members use different working definitions of such things as metrics, marketing ROI, customer identity or analytics in general, for that matter, it can lead to confusion, missed opportunities and diminished results. Below is a short list of key […]

Continue Reading

DAC Video: Telling Your Data Stories

. April 24, 2018 . 0 Comments
DAC Video: Telling Your Data Stories

How do major brands such as Coca Cola, Citi and Hyundai think about using story-telling techniques to help amplify the impact of marketing data and measurement insights? Listen in and find out.

Continue Reading

DAC Video: Establishing Customer Identity

. April 24, 2018 . 0 Comments
DAC Video: Establishing Customer Identity

Join top marketers from Citi, Nationwide, Hyundai, NASCAR and IBM as they discuss the importance of establishing customer identity, and how they go about it.

Continue Reading

DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

. March 20, 2018 . 0 Comments
DAC Video Case Study: The Sweet Power of Analytics at Dr. Pepper

Jim Trebilcock, Chief Commercial Officer, Dr. Pepper Snapple Group, discusses Dr. Pepper’s ever-evolving analytics program.

Continue Reading

DAC Video: Combining Attribution with Context at Cotton Inc.

. March 20, 2018 . 0 Comments
DAC Video: Combining Attribution with Context at Cotton Inc.

Study your results, but then put those results in context of your goals to avoid making mistakes.

Continue Reading

DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

. March 19, 2018 . 0 Comments
DAC Video Case Study: The Challenges of Measuring an ‘Ingredient Brand’

Cotton Inc.’s mission is to increase the demand for, and profitability of, cotton. But measuring marketing impact of an ingredient brand where you don’t have access to the end sales data is particularly challenging. Kim Kitchings, SVP Consumer Marketing at Cotton Inc. explains.

Continue Reading

DAC Video Case Study: Analytics in the IoT Era

. March 19, 2018 . 0 Comments
DAC Video Case Study: Analytics in the IoT Era

How Schneider Electric is integrating analytics in the fast-emerging era of the Internet of Things (IoT) and Industrial IoT (IIoT).

Continue Reading

DAC Video: Picking Your Measurement Partners

. March 19, 2018 . 0 Comments
DAC Video: Picking Your Measurement Partners

The importance of choosing the right marketing measurement partners to work with: What to think about, some questions to ask, and where companies sometimes go wrong.

Continue Reading