Popular Articles & Videos

Leading Brands Earn 2018 Honors for Analytics Excellence

. November 9, 2018
Leading Brands Earn 2018 Honors for Analytics Excellence

Being on the cutting-edge of marketing analytics is how leading companies are staying ahead of the competition. And when you’re best of the best among top marketers, the recognition is hard won and well deserved. At an announcement ceremony at the Masters of Marketing conference in Orlando, FL, in October, winners of the 2018 ANA Genius Awards were honored in four […]

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Best Practices for Creating a True Analytics Culture

. November 9, 2018
Best Practices for Creating a True Analytics Culture

The article below is excerpted from the new Forrester research report How An Analytics Culture Drives Exceptional Business Results, created in partnership with the ANA and Neustar. View or download (PDF) the full research report here.  Competitive pressures are increasing across the board for brands today. Customer demands and preferences are constantly changing, and
 there is increasingly […]

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Secrets to Attracting Top Analytics Talent in a Hot Market

. October 5, 2018
Secrets to Attracting Top Analytics Talent in a Hot Market

Rhea Trupe, a Sr. Global recruiting Lead for global executive recruitment firm JBCconnect, is one of the few executive recruiters specializing exclusively in data science and analytics roles, for marketing and other organizations. In the era of data-driven everything, the need for marketing and business analytics professionals has never been greater. Annual demand for data […]

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DAC Video: It’s All About Growth

. September 24, 2018
DAC Video: It’s All About Growth

Measurement is all about growth; making better decisions to enhance growth. Data-driven marketing is ushering in a new period of tremendous growth, and the potential is massive. The means to make this happen is in our hands, says Bob Liodice, CEO of the ANA. “We just haven’t pursued it aggressively.” Intros video, Bob describes a […]

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DAC Video: Marketing’s ‘Measurement Mandate’

. September 24, 2018
DAC Video: Marketing’s ‘Measurement Mandate’

The advertising and marketing industry invests a trillion dollars every year. But without the guidance of sophisticated measurement, the industry is “winging it.” But as Bob Liodice, CEO of ANA points out, “You cannot ‘wing’ a trillion dollars of investment.” What’s needed, he says, is a stronger focus on measurement that will help organizations make […]

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A Culture of Analytics Greatly Amplifies Marketing Impact

. September 13, 2018
A Culture of Analytics Greatly Amplifies Marketing Impact

Today’s advanced marketing measurement tools and technologies can be game changers. But they only take an organization part way to the kinds of eye-catching performance improvements that are ultimately possible. The catalyst needed to go the distance comes down to one word: Culture That’s a key takeaway from groundbreaking new research by Forrester, commissioned by […]

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The ANA Data Analytics Center

. September 10, 2018
The ANA Data Analytics Center

Bob Liodice, CEO of ANA, shares his vision for bringing the industry together to better leverage measurement, data & analytics. Video Transcript Bob Liodice: Think of the complexity that we have in marketing today. We have dozens of media platforms. We have different pathways that we can choose. But we do not have an ecosystem […]

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Hidden Opportunities in the Age of GDPR

. September 10, 2018
Hidden Opportunities in the Age of GDPR

The General Data Protection Regulation (GDPR) is now a fact of life. What will the impact on marketing analytics be long-term? Is this the end of people-based marketing and the dawn of a new, more stringent data privacy world? While most of the focus has been on the scramble for GDRP compliance, much less attension […]

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Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

. September 7, 2018
Effective Data Story Telling: Make Sure Your Measurement Results Resonate!

ANA Member Exclusive ♦  Marketing leaders today are increasingly adept at deploying marketing measurement, data and analytics programs. They’ve added legions of data scientists and other analytics specialists to demonstrate – quantitatively – how marketing contributes to revenue and other business outcomes. Despite those strides, many brands remain poorly equipped to tell a compelling measurement […]

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Building Your Marketing Measurement Dream Team

. September 5, 2018
Building Your Marketing Measurement Dream Team

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

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