Resource Center

Additional DAC-curated resources for marketing measurement, data and analytics.

Articles & Videos

Data 

Attribution

Organizational Adoption

Predictive Analytics

Strategy & Application

Journals

  • Applied Marketing Analytics Henry Stewart Publications • Major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analyzing marketing performance to improve its effectiveness.
  • Journal of Marketing Analytics  Springer • Publishes applied research and practice papers on topics such as targeting, segmentation, big data, customer loyalty, cross-selling, CRM, data quality management, multi-channel marketing and marketing strategy.

Surveys & Research Reports

Websites & Blogs

  • Chief Marketing Technologist  Scott Brinker’s blog about marketing technology and how it’s changing marketing strategy, management and culture.
  • Web Analytics World
  • Digital Business & Business Analytics  Tracks innovation in analytics and social media, including topics such as big data, collaborative decision-making, and social analytics.
  • Google Analytics Solutions
  • Occam’s Razor  A best practices guide for how to analyze data and track digital analytics through the most popular platforms available today.
  • Martech Today  Daily publication and website covering all aspects of the marketing technology industry.
  • Common Language Marketing Dictionary  A free educational resource for marketing practitioners, students and educators with more than 1,800 searchable marketing terms and definitions. It is managed by the MASB (see below) and sponsored by the ANA, IAB and MSI.

Events & Conferences

Awards

  • The ANA Genius Awards  The Genius Awards recognize the most innovative and impactful work in marketing analytics today. Established in 2013, the program showcases those companies and individuals leading the way in applying analytics to prove the value of marketing and make sense of Big Data for business impact.​

Organizations

  • Advertising Research Foundation (ARF)  Only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.
  • ARF PowerSearch: The industry’s most powerful search tool for research on advertising and marketing effectiveness.
  • Association of National Advertisers (ANA)  The Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry.
  • Digital Analytics Association (DAA)  Advancing the use of data to understand and improve the digital world through professional development and community.
  • 4A’s  The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business.
  • i-com is a global forum for marketing data and measurement. i-com sponsors data science hackathons and conducts an annual Global Summit.
  • Marketing Accountability Standards Board (MASB) The MASB’s mission is to establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision-makers and users of performance and financial information.
  • Marketing Science Institute (MSI)  MSI is a nonprofit that brings the best of science to the complex world of marketing. MSI is unique as the only research-based organization with a network of marketing academics from the best business schools worldwide, and marketers from 60+ leading global companies.