Resource Center

Additional DAC-curated resources for marketing measurement, data and analytics.

Articles & Videos



Organizational Adoption

Predictive Analytics

Strategy & Application


  • Applied Marketing Analytics Henry Stewart Publications • Major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analyzing marketing performance to improve its effectiveness.
  • Journal of Marketing Analytics  Springer • Publishes applied research and practice papers on topics such as targeting, segmentation, big data, customer loyalty, cross-selling, CRM, data quality management, multi-channel marketing and marketing strategy.

Surveys & Research Reports

Websites & Blogs

Events & Conferences


  • The ANA Genius Awards  The Genius Awards recognize the most innovative and impactful work in marketing analytics today. Established in 2013, the program showcases those companies and individuals leading the way in applying analytics to prove the value of marketing and make sense of Big Data for business impact.​


  • Advertising Research Foundation (ARF)  Only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners.
  • ARF PowerSearch: The industry’s most powerful search tool for research on advertising and marketing effectiveness.
  • Association of National Advertisers (ANA)  The Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry.
  • Digital Analytics Association (DAA)  Advancing the use of data to understand and improve the digital world through professional development and community.
  • 4A’s  The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business.
  • Marketing Science Institute (MSI)  MSI is a nonprofit that brings the best of science to the complex world of marketing. MSI is unique as the only research-based organization with a network of marketing academics from the best business schools worldwide, and marketers from 60+ leading global companies.