Helpful Downloads

Click to view or download the Feb. 2017 CMO Survey, published by Duke University Fuqua School of Business

Click to view or download this Special Report: Does Your Digital Attribution Model Work?

Click to view or download the academic paper: Marketing Return on Investment: Seeking clarity for concept and measurement

 

 

 

 

 

 

 

 

 

 

 

Click image to view or download this DAC-Forrester report.