Tag: advanced marketing analytics

How Brands Use Location to Understand Customers

How Brands Use Location to Understand Customers

. October 20, 2019

We are able to look at the places people go. Customers are describing by virtue of their locations what their day looks like, what they looking for, what they need. Listen in as Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare explains how this helps the company to find customers and target audience. […]

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Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

Finalists Named for the 2017 Genius Awards in Advanced Marketing Analytics

. September 17, 2017

Finalists for the 2017 ANA Genius Awards – a Data Analytics Center (DAC) program – have been announced by Neustar and the ANA (Association of National Advertisers). The Genius Awards highlight the most innovative and powerful work in advanced marketing analytics. Now in their fifth year, these awards recognize the most progressive marketing organizations for […]

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The Importance of Analytics for Today’s Marketers

The Importance of Analytics for Today’s Marketers

. September 15, 2017

Today’s “measurement mandate” for marketing has brought analytics front and center. As that happens, it’s important to be clear on what analytics are all about. For example, they’re not just a way to gauge effectiveness of past events. Analytics technology today can do far more, accurately predicting future results, connecting online and offline touch points […]

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8 Ways to Leverage an Analytics Program

8 Ways to Leverage an Analytics Program

. August 17, 2017

You’ve spent a great deal of time, effort and money to build and refine a marketing analytics program. But it’s not simply about crunching data and teasing out useful insights. Once you have valuable information to inform decision-making and optimize marketing efforts, your efforts can be put to good use in a variety of ways. […]

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