Tag: analytics team

Building Your Marketing Measurement Dream Team

Building Your Marketing Measurement Dream Team

. September 5, 2018

Using data to drive marketing strategy and connect with consumers is a top CMO priority. But it’s not an easy rodeo. Even though companies aren’t suffering from a lack of data, they are often missing the talent required to lasso it. Just 1.9% of marketing leaders say their companies have the right people in place […]

Continue Reading