Tag: analytics

DAC Video: Creating a Common Measurement Currency

DAC Video: Creating a Common Measurement Currency

. February 15, 2019 . 0 Comments

The marketing industry does not have a common approach to measurement. What it needs, contends Bob Liodice, CEO of ANA, is a “common currency” or common approach to measurement governance that allows everyone to get on the same page. Listen in as Bob explains how this will happen. 

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Using AI to Augment Marketing Measurement at IBM

Using AI to Augment Marketing Measurement at IBM

. November 28, 2018 . 0 Comments

“One topic I’m incredibly passionate about is measurement,” says Michelle Peluso, CMO of IBM. “And what’s exciting in terms of our profession now is that we have more ways than ever to measure and understand the impact of every dollar we spend.” The DAC sat down recently with Michelle to explore some of IBM’s pioneering […]

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